Facts about Direct Mail

• Direct mail is the green way to shop. If Americans replaced two trips to the mall each year with shopping by catalog, we'd reduce our number of miles driven by 3.3 billion — a 3-billion-pound reduction in carbon dioxide and a savings of $650 million on gas alone.
• Mail represents only 2.4% of America's municipal waste stream.
• The production of household advertising mail consumes only 0.19% of the energy used in the United States.
• Mail is made from a renewable resource. The vast majority of paper produced in America today comes from trees grown for that specific purpose. The forest industry ensures that the number of trees each year is increasing, so trees are not a depleting resource. In fact, forest land in the United States has increased by 5.3 million acres in the past three decades.
• Direct mail is critical to the economic well-being of communities, businesses and charities throughout the United States. Last year it represented more than $686 billion in sales, supporting jobs at more than 300,000 small businesses across the country.

- Direct Marketing Association

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